Brand Guidelines · v1.0

Veheri.
Brand Guide.

Animal medicine, teleradiology connecting vets to specialist reads. Everything marketing, sales and partners need: logos, color, type, imagery and ready-to-use assets. One source of truth, always on brand.

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Veheri mark
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02 · Color

Color

One loud hue, everything else greyscale. Semantic colors each carry a single fixed meaning, never repurpose them. Click any swatch to copy its hex.

Brand · Veheri
Veheri Base
Primary action
#7161EF
Veheri Light
Tint / accent
#8177F0
Veheri Lighter
Soft accent
#8E94F2
Semantic · shared, one meaning each
Approved
Signed-off / success
#15C399
Premium
Premium features only
#1B998B
AI
AI features only
#4699F7
Warning
Pending / caution
#FFC200
Error
Destructive
#BD3243
Neutral ramp · the substrate
Black
#000000
Gray 900
#212529
Gray 800
#343A40
Gray 700
#495057
Gray 600
#6C757D
Gray 500
#ADB5BD
Gray 400
#CED4DA
Gray 300
#DEE2E6
Gray 200
#F8F9FA
White
#FFFFFF
03 · Typography

Typography

Marketing leads with Clash Grotesk for display and Helvetica Neue for body. Inside the product, type is Open Sans, full stop. Never mix the two worlds.

Aa
Display face
Clash Grotesk
Regular · Medium · Semibold · Bold
Display · Clash Grotesk
Imaging, everywhere care happens.
Headlines, hero statements, big numbers.
Body · Helvetica Neue
Collective Minds connects every site, scanner and specialist onto one platform, so the right read reaches the right person, fast.
Paragraphs, captions, UI in collateral.
Product UI · Open Sans
New project
Add subject
PROJECT ID · P0001
In-app only, never in marketing.
46px
Display
Display heading
32px
Title
Section title
24px
Subtitle
Supporting subtitle text
20px
Lead
Lead paragraph and large UI
16px
Body
Default body copy size
14px
Small
Captions, labels and dense UI
04 · Iconography

Icons

The full FontAwesome duotone set, painted in a single color with currentColor. Size by container, 16–20px in controls, 24–28px in empty states. Recolor via the wrapper, never per-path.

Browse the full FontAwesome duotone library
X-ray
Research
Study
Report
Search
Approved
Edit
Download
Notify
Schedule
Secure
Copy
Info
Alert
Refresh
Expand
Brand accent
One brand-colored icon to lead
Default ink
Most icons sit in neutral ink
Muted
Secondary / inactive states
05 · Imagery

Imagery & photography

Use real images of the product in action, showing functionality in real scenarios to build trust and highlight value. Prioritise clarity, authenticity and consistency. No abstract mockups or heavy edits.

A veterinarian and colleague reviewing a canine hip X-ray in the Veheri viewer
Reviewing a canine hip study
3D CT reconstruction of an animal study on the Veheri platform
3D CT reconstruction
Do
  • Real product UI and authentic clinical photography
  • Show hands-on interaction where relevant
  • Cool, desaturated, technical tone
  • Keep the latest product version on screen
Don't
  • Abstract mockups or heavy photo edits
  • Decorative illustration inside the product
  • Outdated or pre-release screens
  • Stock imagery that isn't ours
06 · Creating assets

Building on-brand documents & campaigns

Start from the Figma sources below, they keep everything aligned to brand colors, fonts and layout rules. Update text, colors and images; don't rebuild from scratch.

Presentation system

Build decks and pitches from one presentation system, title, section and content layouts with the logo, type and colors locked in. Update text and visuals; the on-brand structure stays put.

Open template →

Marketing graphics

Build on-brand graphics from the Figma design system by updating text, colors and images. Keep a clean, readable look, lead with real product visuals, and align to brand colors, fonts and layout rules across every platform.

Open Figma library →

Print & promo

Pricelists, flyers, banners and region-selection guidelines live in one Figma file, built for Veheri but easily adapted to any product or audience while staying perfectly on brand.

Open Figma file →

Events

Banners, backdrops and rollups sized to conference dimensions keep every booth consistent. The system flexes to venue requirements and supports screen-based booths for interactive setups.

Open Figma file →
07 · Press kit

Everything in
one download.

Veheri logos in SVG & PNG, font references and approved product imagery, packaged and ready.

Download press kit
Logos: Veheri SVG · PNG
Product logos SVG · PNG
Typefaces & licensing WOFF2 · OTF · TTF
Product photography PNG
Product screenshots PNG